Digital Marketing Foundation Online Course
- Covers concepts essential for becoming a digital marketing professional
- Follows story telling approach
- Covers recent case studies
- Help you create a digital marketing plan to implement your own campaign
- Helps you understand latest tools and technology in digital marketing
- Has been created by industry experts with over 20 years of cumulative experience
- Self-paced, Instructor support (if required)
COURSE OUTLINE – DIGITAL MARKETING FOUNDATION COURSE
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium. The way in which digital marketing has developed since the 1990’s and 2000’s has changed the way brands and businesses utilize technology and digital marketing for their marketing. Digital marketing campaigns are becoming more prevalent, as digital platforms are increasingly incorporated into marketing plans, and as people use digital devices instead of going to physical shops. This section covers basics of Digital Marketing, its importance and relevance.Topic 2: Important Digital Marketing TermsThis section important terms, concepts and their meanings that are critical in understanding Digital Marketing. These include terms such as C.P.M., C.P.C., C.T.R etc. and their relevance in digital marketing campaigns.
Topic 3: Paid Media, Earned Media and Owned Media
This section covers three important concepts i.e. Paid, earned and owned media. In this section the meaning, difference and relevance of these concepts are covered. Understand of paid, earned and owned media can help you create a better digital media strategy.
Topic 4: Why Digital Marketing?
This section covers in great detail the relevance and importance of Digital Marketing. It covers how digital marketing can help start-ups, non-profits, small business, and large brands.
Topic 5: Planning a Digital Marketing Campaign
This section outlines creation of a digital marketing plan. It will help you build a digital marketing plan that can come in handy in your job, start-up, or small business. It also helps your understand essentials of any digital marketing plan.
Topic 6: Introduction to Content Marketing
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. This section introduces the concept of content marketing.
Topic 7: History of Content Marketing
This section explores the origins of content marketing and its role in the present context of digital marketing.
Topic 8: Creating a content marketing plan
This section covers the basics of creating and implement a content marketing plan and measuring its impact. Content Marketing case study – A case study that details out successful implementation of content marketing is explored.
Topic 9: Influencer Marketing
Influencer marketing, (also Influence Marketing) is a form of marketing that has emerged from a variety of practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. This section introduces influencer marketing and its importance in the context of digital marketing.
Topic 10: Planning an influencer marketing campaign
In this section we’ll explore how you can plan and implement an influencer marketing campaign. It covers important aspects of the plan and metrics that should be tracked to measure the success of an influencer marketing campaign.
Topic 11: Pay-Per-Click advertising basics
Pay per click (PPC), also called cost per click, is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked. Pay-per-click is commonly associated with search engines. This section covers the basics of pay-per-click advertising. It will help you understand what is pay-per-click advertising, how it works and its importance.
Topic 12: Pros and Cons of Pay-Per-Click advertising
This section covers the pros and cons of pay-per-click advertising. It’ll help you understand when and how to use pay-per-click advertising.
Topic 13: Google Adwords
Google AdWords is an online advertising service that enables advertisers to compete to display brief advertising copy to web users, based in part on cookies, keywords, predefined by the advertisers that might link the copy to the content of web pages shown to users. Web pages from Google and from partner websites are designed to allow Google to select and display this advertising copy. Advertisers pay when users divert their browsing to seek more information about the copy displayed, and partner websites receive a portion of the income they generate. This section covers insights on how the Google Adwords auction system works, a tutorial on the bidding system and finally how you can get started with Google Adwords.
Topic 14: Search Engine Optimization – Introduction & Overview
This sections is divided in to three parts. First part covers the Introduction to Search Engine Optimization , Important definitions, and Search Engine Optimization History.
Topic 15: Search Engine Optimization Basics
This sections is divided in to 3 subsections (SEO Basics – I, SEO Basics – II , and SEO Basics – III ). It covers basics of search engine optimization and will help you understand how you can implement search engine optimization for your website.
Topic 16: Advanced Search Engine Optimization
This section is divided in to 2 subsections (Advanced SEO – I, Advanced SEO – II), each of which explains finer aspects of search engine optimization.
Topic 17: How does Google search work
This section will help you understand the functioning of Google Search – World’s largest search engine.
Topic 18: How to create an SEO Strategy.
This section outlines creating an effective SEO strategy. It outlines essentials of a successful search engine optimization strategy.
Topic 19: Search queries and webmaster tools
This section is comprised of 2 subsections. First section explains Using search queries to improve your site. The second section will give you a better understanding of using webmaster tools.
Topic 20: Search Engine Optimization for small sites and startups
This section will help clear a few myths about search engine optimization. It covers how can small sites become popular. It will also explore search engine optimization for startups.
Search Engine Optimization Mistakes and Best practices This section covers Common mistakes (and best practices) while optimizing your website for search. It has a short tutorial on search engine optimization mistakes and a few best practices recommended by Google
Certification Quiz: Digital Marketing Foundation Course Certification Quiz
30 minute quiz (objective type) for the certification